Sweet Memory Lane is a traditional family run sweet shop with a modern twist, based in Ashby de la Zouch, Leicestershire. Our shop is lined with jars of Sweets, Toffees, Retro and Haribo and baskets of Artisan Chocolate, Fudge, Gourmet Liquorice, Popcornand Crisps. Gorgeous Party Bags for every occasion and a range of unique gift boxes you will be spoilt for choice. Our sweets and gifts can be sent by post, delivered locally or put to one side for you to pop in and collect. So why not browse online and see what you can find, happy shopping.